Search Engine Optimization (SEO)

Make use of our SEO services to get a detailed analysis of your website and improve search engine optimization to get more organic traffic from search engines like Google.

What is Search Engine Optimization?

SEO, which stands for Search Engine Optimization, is a crucial factor in website design. It is the practice of optimizing websites and content on the internet in order to improve their visibility and ranking in search engine results pages. SEO is essential for anyone who wants to attract organic (non-paid) traffic to their website.

In simple terms, SEO involves implementing various techniques to make your website more appealing to search engines like Google. By understanding how search engines work and what criteria they use to rank websites, you can make strategic adjustments to your site to improve its chances of appearing higher in search results.

The different types of SEO:

On-Page SEO

Implementations on a website itself that improve the site's architecture, performance, structure and keywords that give a website better credibility for search engines.

Off-Page SEO

Implementations that are not done on a website itself, which include link building (backlinks), guest blogging and social media marketing

Local SEO

Local SEO is essential for businesses with a physical location and involves implementations intended to generate organic traffic from local searches.

8 Factors that influence the ranking on search engines

Whilst Search Engine Optimization may play a crucial role in helping your website to achieve a better ranking on search engines, results are never guaranteed. There are multiple aspects that search engines consider when ranking websites for keywords including:

Frequently asked questions


Search Engine Optimization (SEO) is a continuous process and results don’t come overnight. In fact, it may take months or years for a website to reap the benefits of SEO implementation.

On-Page SEO is a very detailed subject which requires vast knowledge and experience to implement correctly. Off-Page SEO however is something that we recommend our clients to work on themselves.

SEO is only effective for websites that have relevant keywords with decent volumes of traffic on search engines.

Free tools that you can use for SEO

In our opinion, Google offers the best free solutions to optimize and implement the perfect SEO strategy for your website:

  • Google Keyword Planner: Google Keyword Planner gives you crucial insights related to monthly search volumes for keywords.
  • Google Trends: A website that analyzes the popularity of search queries in Google in different countries.
  • Google Analytics: Detailed traffic analytics for your website including very detailed visitor demographics as well as insights into what visitors do on your website, how long they stay on your site and which pages they view.
  • Google Search Console: Google’s Search Console can help you understand how Google and its users see your website and give you valuable insights that you can you to change your website to improve the performance on the Google search engine.