Case study of Klein Windhoek Schlachterei
Klein Windhoek Schlachterei is a meat wholesaler and butcher based in Windhoek that offers delivery services to selected towns across Namibia.
The Flagship has been working with Klein Windhoek Schlachterei since 2018 and is actively managing all social media pages, websites and email marketing for the brand. We maintain a close relationship with the client and don’t work with any competitors in the meat industry to avoid conflict of interest and preserve our marketing approach for KWS Namibia.
Delivery services
We advertise products offered for delivery services on a weekly basis and assist the client to get orders from private customers and businesses located on the delivery route.
Delivery by KWS is currently offered in Windhoek, Walvis Bay, Swakopmund, Arandis, Usakos, Karibib, Okahandja, Rehoboth, Mariental, Keetmanshoop, Aus, Lüderitz, Otjiwarongo, Otavi, Kombat, Grootfontein, Mururani, Rundu and Divundu.
Social media marketing
We manage all aspects of the KWS Facebook and Instagram pages including content creation, page management, analysis and social media campaigns. KWS has a total of 3 pages on Facebook and 1 page on Instagram.
When The Flagship took over the social media accounts of KWS, there were only 1,081 followers on Facebook and no Instagram page. We created a tailored social media strategy and grew the brands following to 46,000 Facebook followers and 7,000 Instagram followers.
Social media statistics
Here’s a brief overview of social media statistics without sharing any confidential information of our client:
Facebook followers
Instagram followers
Monthly engagement
Monthly post reactions
Online shop
The Klein Windhoek Schlachterei Online Shop was initially launched in 2019 before being revamped in 2021 with a new design layout and better functionality to cater for the increase in online orders.
We can’t disclose the number of orders or amount of turnover that the e-commerce site generates but we can guarantee that it is the most successful online shop in Namibia’s meat industry.
So what's the approach?
The Flagship can’t disclose our exact approach for Klein Windhoek Schlachterei to avoid competitors replicating the approach.
Each business needs a unique digital marketing strategy to get good results and a consistent marketing approach to keep followers engaged and expose the brand to new customers online.
Our marketing agency doesn’t work with clients operating in the same industry to avoid conflict of interest and offer loyalty to our clients. It’s not our aim to make the most possible revenue but rather focus on building our client’s brand and grow the business.
Schedule a consultation with The Flagship
If you’re looking for a marketing partner to help you grow your business with digital marketing services, feel free to contact us and schedule a consultation. We always look forward to a new challenges!